Tourism Marketing: An Asia-Pacific Perspective

  • ISBN: 9780470814901
  • Recommended only

$121.00  $110.00

Add to Cart:
Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific. This text will provide students with a thorough understanding of: a conceptual framework for tourism and travel marketing the role and importance of destination marketing organisations factors influencing tourism demand and supply characteristics of consumer-traveler behaviour services marketing in tourism the role of marketing research in management decision making approaches to branding, positioning and segmentation the philosophy of integrated marketing communications performance metrics

This product was added to our catalog on Friday 27 June, 2014.

Copyright © 2019 TextbooksRUS. NZ Owned Company.
Techbooks Limited t/a TextbooksRUS. All prices are in New Zealand Dollars